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There are over 1.7 billion websites on the internet, all striving for attention, including plastic surgery sites. How do you guarantee that your site does not get drowned in the ocean of sites? Plastic surgery SEO can help you get on the map if only you take the right approach.
Usually, patients feel different emotions when they come to you for a consultation: curious, nervous, or excited. Even though these emotions are reasonable for a medical procedure, your patients or (your potential patients) should not feel the same way about your plastic surgery practice, especially if they are unsure.
Plastic surgery SEO can help you reach your targeted patients. However, it can also prove to your patients, especially prospective patients, that you’re reliable, experienced, and have their best interest at heart.
Regarding SEO for plastic surgeons, you’ll need a robust online presence, which will have a significant impact on your business growth. With millions of content on the internet, you need to have a strategic way to optimize your site to get a high rank on search engines, especially Google. By so doing, you’ll increase more traffic and ultimately convert these traffic into leads.
Why Is Plastic Surgery SEO Relevant Today?
In its basic form, using SEO can perform two tasks:
Develop a website that is identifiable by search engines. That means, search engines can understand your site and make you more visible.
Create content that is valuable, meaning, contents that are informative and useful for your patients.
If your patients can’t find you, they’ll look elsewhere with proper services. When you don’t have enough information for your patients to decide on, they’ll search for the next plastic surgeon. You don’t want that.
Here are five reasons you should take SEO for plastic surgeons seriously:
94% of all organic search traffic comes from Google, which means that if Google doesn’t “know you,” it’s less likely your patients will find you.
According to Breezy Hill Marketing, 47% of your patients will review a minimum of 3-5 contents before requesting your services.
A report from Wordstream suggests that 72% of searches look locally, with “near me” searches steadily increasing and becoming more significant.
If the loading time for your site takes more than two seconds, your patients will click away, according to Compass.co. It also includes mobile devices.
A report from Entrepreneur shows that 90% of customers or patients read online reviews before visiting the site. 88% rely on online reviews as personal recommendations. Also, 72% of consumers will trust a business based on positive reviews.
If that doesn’t convince you yet, maybe this will. According to research conducted by Backlinko, the first organic search result gets a 31.7% click-through rate. You can get more than a 75% click rate if your page is part of the first five in the Google top search results.
If you’re not found on the first page, your patients will likely not notice you. But if you have a strong SEO strategy, you can get the visibility you want.
How To Enhance Your Plastic Surgery SEO
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If you’re new to the SEO world, follow the seven steps to get you started.
Analyze Your Site’s Speed
How fast or slow your website loads can have an impact in terms of your Google ranking. And not only for desktop searches but mobile searches as well. That’s because, in 2018, Google announced that the site’s speed on mobile devices would be a ranking factor.
According to Neil Patel, Google’s top pages, the first page loads a lot faster than the pages at the bottom. So, it’s essential that if you want more SEO traffic to your website, your site needs to load significantly faster.
You have to optimize your videos and images on the website for fast loading. You can use free tools like PageSpeed Insights to find out how your site is performing.
Before anything else, make sure that your potential patients don’t move to the next plastic surgeon due to poor loading of your site.
Update Your Website
No one was ready for the COVID-19. But that has caused your presence online to be more crucial than ever. Now, your website is your business card, and so you need to update the structures on the site to enhance your ranking.
One of the things to look at is to work on your internal links and ensure that your relevant pages get important internal links. When you do that, you’re in a better position to rank higher in search engines.
That’s because if you have a better internal link structure, it can help Google understand your website and find the most significant pages.
Also, update any information that needs to be changed, such as contact information. If you moved to a different location, make that known.
Create Quality Content Regularly
You need to create quality content that resonates with your audience. The content should be able to answer a question that’s bothering your patients. That means, it needs to be educative, and detailed. As you update your website with new quality content, more potential patients will want to learn more, and eventually, try out your service.
After uploading the content on your site, you can share them on your social media pages to attract more customers. You can use a social media scheduler to post content on specified schedules regularly. Always remember to create valuable content for your audience.
Conduct A/B Tests And Analyse The Data
A/B testing is simply comparing two versions of a web page to know which is performing better. Think of it as an experiment or a competition. With the A/B test, you can show two or more versions of your web page, app, or variants to random users. And based on statistical data, you can determine which one has the highest conversion rate.
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When you run an A/B test, you compare your current version against numerous versions, which helps you develop focused questions concerning your website. Through that, you can eliminate all the guesswork out of web optimization and implement decisions based on real data.
Doing so can increase your plastic surgery SEO as you share your content and improve your Google ranking.
Direct Your Marketing To Your Niche
Find out who your target market is and focus your attention in that area. Is your focus on reconstructive surgery or sinus surgery? Whoever your target audience is, make sure it’s clear and direct all your marketing to that specific market.
Is it necessary to target your niche? Of course not. You can promote your business to all potential customers, whether they’re your target audience or not, that is mass marketing.
But you’ll likely waste your resources on customers who are not interested in your service. However, targeting your niche market can boost your efficiency and get the patients who need your services.